Premium branding for business owners serious about growth

One partner. 8 weeks.

Build a brand that commands premium pricing and positions you as the obvious choice. Complete brand strategy, identity, messaging, website development, and brand collateral.

Want to see my background? Connect with me on LinkedIn

Logo with blue accents forming the letter C.

You're building a real business. Your brand looks like you're still figuring it out.

Your expertise is legit, but premium buyers scroll past and partnerships go to polished competitors. That's not a logo problem. It's a positioning problem.

Strategic branding builds a business asset worth real money, positioning and world-class design. Most businesses rebrand and wonder why nothing changes.

Because decoration isn't strategy.

The Current Brand System™

A complete strategic brand system designed for small & medium businesses.

A man working at a desk with a computer monitor, tablet, and office supplies in a home office.

What you get in 8 weeks:

✓ Strategic Foundation: Clear positioning, differentiated messaging, competitive strategy. You'll know exactly who you serve and what makes you different.

Pricing Power & Positioning: Clear differentiation that removes you from price competition. You’ll always know how to talk about your value in ways that justify premium rates and attracts buyers who respect what you charge.

✓ Visual Identity That Commands Respect: Logo system, colors, typography that signal you're a serious business worth serious money.

✓ Website Copy That Converts: Messaging written to move browsers toward buyers. Every headline strategically crafted to attract premium clients.

✓ Custom Website That You Own: Beautiful, functional, yours. No ongoing fees.

✓ Brand Collateral: Business cards, letterhead, email signatures, presentation deck. Every touchpoint consistent.

✓ Premium Visual Assets: $800+ in curated stock photography and video. Or custom shoot proposal where we travel to you.

Investment: Approximately $20,000. We'll create a custom proposal that fits where you and your business are today.

What you'd pay hiring this separately:

Typical high-quality professionals, coordinated piecemeal:

  • Brand strategist (25 hrs @ $250): $6,250

  • Identity designer (30 hrs @ $240): $7,200

  • Copywriter (18 hrs @ $200): $3,600

  • Web developer (60 hrs @ $95): $5,700

  • Project manager (40 hrs @ $150): $6,000

  • Stock assets + collateral: $2,300

  • Your time coordinating (40+ hrs): Unknown but significant

Total: $31,050+

Piecemeal always takes longer—more revisions, more meetings, more rounds when things don't align.

With Current Creative:

Approximately $20,000 for the full suite:

  • Brand strategy & positioning (messaging, competitive analysis)

  • Visual identity system (logo, colors, typography, brand guidelines)

  • Website copy & development (mobile-optimized, SEO foundation)

  • Brand collateral suite + $800+ curated stock assets

  • Access to A-list network of designers, developers, and specialists (included - no upcharges)

  • 8 weeks dedicated focus + 30 days post-launch support

One partner orchestrates everything. Producer-level scoping keeps budgets on track. Additional scope recommendations detailed in your proposal. No surprises. For $500K-$2M+ businesses: 1-4% of revenue to reposition for real growth.

Our Work

Building Trust for a $40K+ Tuition Virtual School

From "Just Another Online School" to a Premium, Accredited Choice for Families

Is this right for you?

Take the Brand Assessment →

A woman sitting at a white desk, talking on her cell phone, smiling, with a computer, keyboard, mouse, open notebook, cups, and desk lamp in a modern office.

You're a great fit if:

✓ You’re building a legacy: a business that can scale, sell, or pass down
✓ You want to be taken seriously in your industry
✓ You’re ready to attract buyers who value excellence, not the cheapest option
✓ You’re hungry, ambitious, and realistic about what is required to compete
✓ You’re ready to invest around $20k in complete strategic branding that drives growth

This isn't for you if:

✗ You're testing a side hustle
✗ You need cheap and fast
✗ You just want a logo

Not sure? Book a discovery call. I'll tell you honestly if this fits.

Our Work

Building Community Before Opening Day

From Coming Soon to a Recognized, Full-Service Veterinary Practice

I'm Jake Durrett, and I'm a producer.

I've spent 15 years orchestrating complete brand transformations, freelancing and working agency-side with Fortune 500 companies and ambitious startups. Current Creative Company launched in 2026, but I've been doing this work for over a decade.

I'm the systems thinker who translates between strategy, design, development, and business goals. Most people can do one piece. I orchestrate all of it.

Strategic positioning changes how your business performs. Better clients. Higher prices. Easier sales. Industry credibility that opens doors. A brand that's actually sellable.

I work with good humans building businesses worth leaving behind. When you work with me, you get a partner who cares about the outcome, not a vendor checking boxes.

I don’t just make things look good. I build brands that make your business work better and worth more.

100% satisfaction guaranteed.

Plus 30 days post-launch support and a partner you can return to anytime.

Book your Discovery Call →

Our Work

Elevating Local Startups to Global Brands Through Cinematic Storytelling

15+ Years of Production Expertise—From Brand Films to Live Event Production

Common Questions

  • For businesses doing $500K-$2M annually, $20K is 1-4% of revenue—a strategic investment that repositions you to capture premium pricing.

    Most clients recoup their investment within 6-12 months through better positioning and premium pricing.

    If you're not sure this fits your budget or stage, book a call anyway. I'll give you my honest assessment and won't push you into something that's not right for where you are.

  • vs. Big Agencies:

    Big agencies are built for big companies. You'll pay $50K-$100K+ for resources and capabilities that far exceed what a small business needs. You're also competing with their Fortune 500 clients for attention, which means you might get handed off to junior staff while senior strategists focus on bigger accounts.

    My services are tailored specifically for small businesses. You get senior-level strategic thinking without paying for the bloat. And you're not client #47. You're my focus. That's a very different experience.

    vs. Freelancers:

    Freelancers typically specialize in one area: design OR development OR copywriting. You'll pay less per person, but you'll need to hire multiple people and coordinate them yourself. That means you become the project manager, hoping everything comes together cohesively (it usually doesn't).

    You're also competing with their day job, other clients, and varying levels of organization. Some are excellent. Many are disorganized, miss deadlines, or deliver piecemeal work that doesn't connect.

    What makes me different:

    I'm a producer, which means obsessive organization and systems thinking. I orchestrate strategy, design, copywriting, and development as one complete system. You get one strategic partner who sees the whole picture, not multiple vendors hoping it works out.

    For 8 weeks, you're all I'm thinking about. You get producer-level precision, Fortune 500 methodology, and personal attention, built specifically for small or medium businesses ready to compete.

  • Absolutely. For existing businesses, we refine and modernize rather than start from scratch.

    Your current customers recognize your brand. Even if your logo isn't perfect, it has equity. We don't want to confuse customers.

    During discovery, we'll assess your audience and how much change they can tolerate. Then we strategically refine your logo, cleaning up dated elements, modernizing execution, creating a complete system, while preserving recognition.

    The goal: Your customers think "Oh, they upgraded" not "Wait, who is this?"

  • No. Professional doesn't mean corporate.

    If you're warm and approachable, we'll make you look warm and approachable, just elevated. If you're direct and no-nonsense, we'll reflect that. If you're creative and unconventional, we'll lean into it.

    This is why we spend two weeks on strategy. Part of discovery is understanding who you are, how you talk, and who your customers are. We define your brand personality together, then bring it to life.

    Some clients need to feel corporate because their industry demands it. Others need to feel personal and human because that's their advantage.

    The goal isn't a template. It's an elevated, professional version of who you actually are.

    You, but competing at the next level.

  • Absolutely. I work with clients nationwide: Houston, San Francisco, New York, Minneapolis, and everywhere in between.

    The entire process happens virtually: Zoom calls, email, phone. Location doesn't matter. That said, if you prefer to have in-person worksessions with you or your team, I can make that happen too.

    Need photo or video production? I happily travel for shoots and can prepare a custom quote with travel and production costs included.

    I'm based in Michigan, but my clients are all over the country.