About Current Creative
Current Creative builds strategy-first brand systems for the schools, nonprofits, foundations, and founders building institutions meant to outlast them.
One partner handles all of it, from strategy and positioning to identity, messaging, and the website, so your brand is finally as serious as you are. Strategy always comes first.
Why Current Creative Exists
I'm Jake Durrett, and I'm a producer.
For fifteen years I orchestrated complete brand systems inside the agency world, from companies with big ideas to major foundations. I'm the person who translates between strategy, design, development, and the actual goal of the organization. Most people do one of those well. I built my career doing all of it, and knowing how the pieces connect.
I started Current Creative because I kept seeing the same thing: serious organizations doing real work, held back by a brand that no longer matched what they had become. The strategy was an afterthought, the execution was split across vendors who never spoke to each other, and the result was a presence that undersold the institution behind it.
That is the gap I close. You work with one partner who sees the whole picture, leads with strategy, and stays accountable from the first conversation through launch. When a project needs a specialist, I bring in trusted people from a fifteen-year network. You never become the project manager, and nothing falls through the cracks.
I'm based in Birmingham, Michigan, where my wife and I are raising two daughters and our rescue dog. We are both natural systems thinkers who care about how things are made, on screens and off. That is the same attention I bring to your brand: every angle considered, every detail intentional, nothing left to chance.
Want to see more about my professional background? Connect with me on LinkedIn →
What Makes Current Different
One partner who sees everything: We're obsessive about solving problems—that's what you're buying. Most brand strategists can't build websites. Most developers can't do strategy. Most designers can't write copy. We do all of it, and bring in specialists from our 15-year network when needed. You get one strategic partner who orchestrates everything, not five vendors hoping it comes together.
Producer-level execution: Every deadline met. Proactive communication. Nothing falls through the cracks. We work with a limited number of clients at a time. When we're on your project, you're all we're thinking about.
Built for the long term: Your success is our reputation. People we work with keep coming back because they saw measurable results and know they can trust us.
Six Years, From Tutoring Startup to $50K Tuition Virtual School
Their brand partner at every stage, keeping the brand worthy of the school they were becoming.
A Thriving Practice With No Brand to Show for It
We built the entire brand and infrastructure, end to end, so the presence finally equaled the practice.
Original Films and Photography, Produced In-house
Human-centered visual storytelling that makes your work feel as real on screen as it is in person.