Services for New Ventures
The Current Brand System™
You're launching something real. You need a brand system that positions you to compete from day one.
8 weeks: Strategy → Identity → Copywriting → Website → Collateral
The Problem
You get one chance to make a first impression.
You're launching something you believe in. You've got the expertise, the business plan, maybe even your first customers lined up. But you know that in today's market, you'll be judged instantly based on how you look online.
Here's what you're up against:
Customers won't give you a "startup pass." They expect professionalism from day one
You're competing with established brands for the same customers, and they have years of credibility and polished brands (or they don’t, and you have a golden opportunity!)
A DIY brand will undermine your credibility before you even get to prove yourself
You don't have time to learn graphic design, web development, and copywriting while launching your business
You could piece together a DIY brand and "fix it later." But later means rebuilding from scratch, confusing early customers, and losing deals you should have won.
Or you could launch right and compete from day one.
The Solution
The Current Brand System™ gives you a complete, professional brand before you open your doors.
Over eight weeks, we handle the strategy, design, copywriting, and web development that would take you months to figure out on your own, or 4-6 months through a traditional agency. You get our full attention. When we're working on your brand, we're not splitting focus across a dozen other projects.
The result? You launch looking like an established player, not a startup. Because your customers don't care that you're new: they care whether you can deliver.
8 weeks: Strategy → Identity → Copywriting → Website → Launch & Collateral
When strategy, identity, copywriting, and website work together, you get a brand that competes with bigger players, looks as professional as the service you deliver, and converts visitors into customers 24/7.
Weeks 1-2: Brand Strategy (20 hours)
Weeks 3-4: Visual Identity (20 hours)
Week 5: Strategic Copywriting (10 hours)
Weeks 6-7: Website Design & Development (20 hours)
Week 8: Website Launch + Marketing Collateral (10 hours)
Post-Launch: 2 weeks email support (included)
How It Works
THE FOUNDATION: BRAND STRATEGY (Weeks 1-2)
Most small businesses are winging it: posting randomly, changing their message based on mood, and wondering why marketing feels so hard. Brand strategy is the difference between guessing and knowing exactly what to say, where to say it, and why it works.
What You Get:
A clear differentiator you can use in every sales conversation, website, and pitch
Know exactly who you're talking to so you stop wasting money marketing to everyone
Consistent messaging across all touchpoints so customers recognize you instantly
Defined brand personality and voice so you (and your team) never second-guess how to communicate
Strategic direction for all marketing decisions; no more starting from scratch every time
Confidence to charge what you're worth
A roadmap that prevents costly rebrands and mixed messages down the road
How We Get There:
20 hours of research and strategy development including:
📊 Customer Research
3-5 customer interviews (if applicable)
Customer surveys (if applicable)
Review mining across your business and competitors
🔍 Competitive Intelligence
5-8 competitor website audits
Mystery shopping (calling/emailing as a potential customer)
Market positioning analysis
📈 Strategic Development
Brand positioning framework
Messaging hierarchy
Voice and personality guidelines
Target audience profiles
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What You Do:
Participate in a 90-minute strategy session (up to 3 stakeholders)
Share customer contact info for interviews (if applicable)
Provide access to existing materials (past marketing, sales decks, website analytics)
Answer follow-up questions as they come up
What We Do:
Customer & Market Research:
Conduct 3-5 customer interviews to understand why they chose you, what they value, and how they describe you to others (if applicable)
Send customer surveys to identify patterns in satisfaction, perception, and decision factors (if applicable)
Mine reviews (yours and competitors') to find recurring themes and language customers actually use
Map the customer journey to identify where prospects drop off or get confused
Competitive Intelligence:
Audit 5-8 competitor websites for messaging, positioning, and visual approach
Mystery shop competitors (call/email as a potential customer) to experience their sales process and talking points
Analyze competitor social media, content, and marketing materials to understand their strategy
Create competitive positioning map showing where opportunities exist in the market
Market & Industry Analysis:
Research category conventions to identify what's table stakes vs. differentiating
Study aspirational brands (companies larger than you doing this well) for strategic patterns you can adapt
Identify industry trends affecting how customers make buying decisions
Analyze pricing strategies and market positioning across the competitive landscape
Internal Discovery:
Review existing brand materials, website analytics, and sales collateral to understand what's working
Interview you (and key team members if applicable) about origin story, strengths, and oversights
Analyze your sales process to understand where messaging breaks down or where deals are won/lost
Strategic Synthesis & Deliverables:
Develop brand positioning statement articulating your unique market position
Create messaging hierarchy (what to say, how to say it, proof points for each claim)
Define target audience profiles with specific pain points, motivations, and buying behaviors
Build brand voice and personality guidelines so all communication feels consistent
Document strategic direction for all future marketing decisions
The ROI: Without this, you're building a house without blueprints.
You'll spend more fixing mistakes, confusing customers, and redoing work than you would have spent getting clear upfront.
This strategy becomes the foundation that makes everything else—your website, ads, content—work harder for you.
Start with the brand assessment to diagnose what's holding your brand back, then book a discovery call to explore how we can fix it.
VISUAL IDENTITY: BRINGING STRATEGY TO LIFE (Weeks 3-4)
Your strategy is clear. Now we make it visible. Visual identity is how your strategy shows up in the real world: the colors, typography, logo, and design system that make customers recognize you before they even read a word.
What You Get:
A logo system that works across every application (business cards to billboards)
Strategic color palette that signals your positioning and differentiates you from competitors
Typography system that's professional, readable, and distinctly yours
Brand guidelines so you (and future designers) always know how to use your identity correctly
Application examples showing your identity in action across touchpoints
Confidence that your brand looks as professional as the service you deliver
How We Get There:
20 hours of design development including:
🎨 Strategic Design Exploration
3 distinct visual design concepts (moodboards tied to brand strategy)
✏️ Identity Development
Logo variations and lockups
Color palette with strategic rationale
Typography system with hierarchy
📐 System Building
Brand guidelines documentation
Application mockups
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What You Do:
Review and provide feedback on initial design concepts
Review visual identity system and request revisions (2 rounds included)
Approve final identity system
What We Do:
Strategic Design Exploration:
Develop distinct visual concepts (moodboards), each rooted in your brand strategy and positioning
Present each direction with strategic rationale (not just "this looks nice")
Logo Development:
Design primary logo with strategic intent (what does the visual communicate?)
Create logo variations for different applications (horizontal, stacked, icon-only)
Develop logo lockups for co-branding or tagline integration
Test logo across sizes (from favicon to billboard) to ensure versatility
Provide logo files in all necessary formats (vector, PNG, white/black versions)
Color Palette Development:
Select primary and secondary colors with strategic reasoning (not arbitrary preference)
Define color psychology and how each color supports your positioning
Create extended palette for digital and print applications
Document when and how to use color
Typography System:
Select typefaces that balance professionalism with personality
Ensure web and print compatibility
Provide font licensing and implementation details
Brand Guidelines:
Document logo usage rules (dos and don'ts)
Provide color specifications (RGB, CMYK, HEX, Pantone)
Typography specifications with hierarchy and pairing rules
Design element usage guidelines
Application examples across business cards, letterhead, social media, website
Incorrect usage examples to prevent future mistakes
Create photography style guidelines
The ROI: A strong visual identity isn't decoration.
It's a business tool. It makes you recognizable, builds trust instantly, and ensures every dollar you spend on marketing works harder because your brand is consistent and memorable across every touchpoint.
Start with the brand assessment to diagnose what's holding your brand back, then book a discovery call to explore how we can fix it.
COPYWRITING: THE WORDS THAT CONVERT (Week 5)
Great design gets attention. Strategic copy converts it into action. We write every word with your brand strategy and customer psychology in mind so your website doesn't just look professional, it sells.
What You Get:
Homepage copy that immediately communicates who you serve and how you help
Service/product page copy focused on benefits and outcomes, not just features
About page that builds credibility without putting people to sleep
Clear, compelling calls-to-action throughout
SEO-optimized content so customers can find you on Google
Consistent brand voice across every page
Copy that overcomes objections and moves visitors toward conversion
How We Get There:
10 hours of strategic copywriting including:
✍️ Conversion Copywriting
Homepage and key pages
Benefit-focused messaging
Strategic CTAs
🔍 SEO Optimization
Page titles and meta descriptions
Search-friendly structure
🎯 Voice Consistency
Brand voice application
Messaging hierarchy
Objection handling
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What You Do:
Provide raw content and information about your services/products
Share any existing copy you'd like to preserve or improve
Review draft copy and provide feedback
Approve final copy before website launch
What We Do:
Homepage Copywriting:
Write hero section that passes the "3-second test" (visitors know who you serve and how you help)
Develop value proposition that differentiates you from competitors
Create benefit statements that resonate with customer pain points
Craft clear calls-to-action guiding visitors to next steps
Service/Product Page Copywriting:
Write headlines that address specific customer needs
Develop benefit-focused copy (what customers get, not just what you do)
Address common objections and hesitations
Create comparison content if relevant (packages, tiers, options)
Write CTAs specific to each service/product
About Page Copywriting:
Tell your story in a way that builds credibility and connection
Focus on why you do what you do (not just credentials and history)
Address the "why should I trust you?" question head-on
Include team bios if applicable
Connect your story back to how it benefits the customer
SEO Optimization:
Write SEO-optimized page titles (appear in search results)
Create meta descriptions that improve click-through rates
Structure content with proper heading hierarchy (H1, H2, H3)
Naturally incorporate keywords without sacrificing readability
Write alt text for images
Conversion Optimization:
Place CTAs strategically throughout each page
Write CTAs that are clear and action-oriented
Address objections before visitors think of them
Create urgency or scarcity where appropriate and honest
The ROI: Strategic copy is the difference between a website that gets compliments and one that gets customers.
The right words, in the right order, at the right moment can be the difference between "I'll think about it" and "Let's do this."
Start with the brand assessment to diagnose what's holding your brand back, then book a discovery call to explore how we can fix it.
WEBSITE DESIGN & DEVELOPMENT: YOUR 24/7 SALES TOOL (Weeks 6-7)
Your website isn't a brochure. It's your hardest-working salesperson. We build conversion-focused websites that capture interest, communicate value, and turn visitors into customers while you sleep.
What You Get:
A custom website built to convert visitors into customers, not just look pretty
Mobile-first design that works flawlessly on every device (many visitors are on phones)
Clear navigation and intuitive user experience so visitors find what they need instantly
Fast-loading, modern website built on a platform you can update yourself
Contact forms, booking systems, or e-commerce integration (depending on your needs)
SEO technical foundation (site structure, speed optimization, mobile responsiveness)
Training on how to make updates without breaking anything
2 weeks of post-launch email support for questions or issues
How We Get There:
20 hours of design and development including:
🖼️ Website Design & Development
Strategic architecture mapping
Custom website development
Mobile optimization
Form integration and functionality
🚀 Launch & Support
Testing across devices
Launch strategy
2 weeks post-launch support
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What You Do:
Provide website content (services, images, testimonials, any specific functionality needs)
Review website architecture for content and flow
Review staging site, test functionality and request revisions
Approve final website before launch
What We Do:
Discovery & Planning:
Audit your current website (if applicable) to identify what's working and what's not
Analyze competitor websites to understand category conventions and opportunities
Map website architecture
Define conversion goals for each page (what action should visitors take?)
Plan functionality requirements (forms, booking, e-commerce, etc.)
User Experience (UX) Design:
Design intuitive navigation that helps visitors find what they need
Plan mobile experience (50-70% of your traffic will be on phones)
Create clear calls-to-action throughout the site
Visual Design:
Apply your brand identity to create custom page templates
Design homepage showcasing your value proposition within 3 seconds
Create service/product pages that communicate benefits and overcome objections
Design about page that builds trust and credibility
Design contact page optimized for conversions
Create responsive mobile designs for every page
Website Development:
Build custom website on modern, maintainable platform
Implement responsive design so site works perfectly on all devices
Optimize images for fast loading without sacrificing quality
Set up contact forms with proper spam protection
Integrate booking systems, payment processing, or e-commerce if needed
Implement technical SEO (site structure, XML sitemap, page speed optimization)
Set up Google Analytics for traffic tracking
Ensure WCAG accessibility standards
Testing:
Test website on all major browsers (Chrome, Safari, Firefox, Edge)
Test mobile experience on actual devices
Verify all forms and functionality work correctly
Check page load speeds and optimize if needed
Set up 301 redirects from old site (if applicable)
Launch Support:
Recommend launch announcement strategy (email, social media, PR if applicable)
Launch website and monitor for any issues
Train you (or your team) on how to make basic updates
Provide documentation for common tasks
2 weeks of post-launch email support for questions or troubleshooting
The ROI: A conversion-focused website pays for itself by turning more visitors into customers.
While your competitors' websites leak potential clients, yours captures them 24/7, without you lifting a finger. The difference between a 2% and 5% conversion rate can be thousands of dollars in revenue.
Start with the brand assessment to diagnose what's holding your brand back, then book a discovery call to explore how we can fix it.
LAUNCH & COLLATERAL: GOING LIVE (Week 8)
Your website is built. Now we launch it to the world and give you the essential materials you need to use your new brand everywhere you do business.
What You Get:
Website Launch
Final website review and approval
Launch announcement strategy recommendation (email, social media)
Website goes live with monitoring for any issues
Analytics and tracking setup
2 weeks post-launch email support
Marketing Collateral (Choose 2)
Option 1: Business Cards
For up to 3 team members
Print-ready files with bleeds and crop marks
Digital version for virtual cards
Option 2: Slide Presentation Deck
Branded Google Slides template (can be converted to Powerpoint or Keynote)
Title slide, section headers, content layouts
Editable so you can customize for any pitch or presentation
Option 3: Professional Letterhead
Print letterhead design (digital and print-ready)
Option 4: Email Signature Template
Branded email signature template with recommendation on implementation
How We Get There:
Included in final week:
🚀 Website Launch
Final approvals
Go-live
Launch announcement recommendations
DNS Propogation Monitoring
📋 Collateral Design
2 pieces of your choice
Brand-consistent design
Print-ready and digital files
✅ Final Support
2 weeks post-launch email support
Training on updates
Final Asset delivery
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What You Do:
Review final staging site and request any last adjustments
Provide final approval to launch
Choose 2 collateral pieces from the options
Provide any specific requirements (business card info, presentation content requirements)
Review collateral designs and request revisions (1 round included)
Approve final materials
What We Do:
Final Website Review & Launch:
Make any final requested adjustments from staging site review
Complete final cross-browser and device testing
Verify all forms, links, and functionality one last time
Set up Google Analytics and conversion tracking
Prepare launch checklist (DNS settings, redirects if applicable)
Launch website and monitor for first 24-48 hours
Verify everything works correctly in live environment
Launch Announcement Strategy:
Recommend launch announcement messaging and timing
Provide launch checklist (update Google My Business, social profiles, email signatures, etc.)
Plan soft launch vs. grand opening approach based on your business
Business Cards (if selected):
Design included for up to 3 team members
Include all necessary contact information with proper hierarchy
Create QR code linking to your website or contact page (if desired)
Provide print-ready files with bleeds, crop marks, and color specifications
Recommend print vendors and paper stocks
Create digital version for virtual business cards
Presentation Deck (if selected):
Design template in Google Slides
Create various slide layouts (title slide, agenda/overview, section dividers, content layouts)
Design thank you/contact slide
Make all elements editable so you can customize content
Provide usage guidelines for maintaining brand consistency
Letterhead (if selected):
Design print letterhead with proper margins and spacing
Create digital letterhead template in Google Docs
Email Signature (if selected):
Design email signature with clickable links
Provide installation instructions links for how to use on various devices
Final Delivery & Support:
Organize all files in clearly labeled folders (logos, brand guidelines, website assets, collateral)
Provide file naming conventions and organization system
Train you (or your team) on how to make website updates
Provide documentation for common website tasks
2 weeks of email support for questions, troubleshooting, or minor adjustments
Follow-up check-in at 2 weeks to ensure everything is working smoothly
The ROI: A strong launch creates momentum.
You've invested in a professional brand. Now you can actually use it. Launch strategy ensures customers know about your new site, and collateral pieces ensure you show up consistently everywhere you do business.
Start with the brand assessment to diagnose what's holding your brand back, then book a discovery call to explore how we can fix it.
What Makes This Different
Custom Proposals, Not Cookie-Cutter Packages
We create a tailored proposal based on your specific needs. You don't get things you don't need, and we scope exactly what will move your business forward.
Built for Ambitious Founders
You're not building a side hustle, you're building a real business. Your brand should reflect that ambition from day one.
Strategic Foundation First
Two full weeks of strategy ensures your brand supports your business goals, not just looks pretty.
Launch-Ready, Not "We'll Fix It Later"
You get everything you need to launch professionally: brand, website, messaging, and collateral. No duct tape, no placeholder logos.
Speed Without Compromise
Eight weeks means you can launch sooner without sacrificing quality.
One Investment, Complete System
No piecemeal spending on freelancers. One price, one system, everything you need.
Investment Details
Approximately $20,000 for the complete Current Brand System™
The base system includes:
2 weeks of brand strategy & positioning
Complete visual identity system (logo, colors, typography, style guide)
~$800 in premium licensed stock photography/video assets
Professional copywriting & messaging
Custom 6-page website
2 collateral items (your choice from letterhead, email signature, presentation deck, or business cards)
2 weeks post-launch support
Priority access for future à la carte work
This investment is based on approximately 80 hours of strategic and execution work. After our discovery call, we'll create a custom proposal tailored to your specific needs and goals. You won't pay for things you don't need, and the scope will be crystal clear.
This is a business investment, not an expense. Your brand will work for you from day one and position you for years of growth.
Payment details:
20% deposit to secure your spot
50% due at project midpoint, final balance due at project completion
Payment plans and financing options available
We specialize in businesses ready to compete at a premium level, whether you're evolving an established brand or launching something new.
Professional Services
Law firms, attorneys, accountants, CPAs, financial advisors, wealth management firms, business consultants, marketing consultants, technology consultants, cybersecurity consultants, HR consultants, operations specialists, engineers, architects, executive search firms, recruiters, and staffing agencies
Health & Wellness
Therapists, counselors, chiropractors, wellness coaches, holistic practitioners, functional medicine providers, and integrative health centers
Medical, Dental & Veterinary
Medical practices, pediatricians, dental offices, orthodontists, plastic surgeons, cosmetic surgery practices, med spas, aesthetic medicine, veterinary clinics, and specialty healthcare providers
Coaching & Transformation
Business coaches, executive coaches, life coaches, mindset coaches, career coaches, health coaches, creative coaches, speaking coaches, leadership development, and dog trainers.
Home Services & Design
HVAC, plumbing, electrical, landscaping, lawn care, landscape architects, cleaning services, general contractors, custom home builders, luxury builders, renovation specialists, interior designers, home organizers, and property maintenance companies
Real Estate & Property
Real estate agents, brokers, commercial real estate firms, luxury real estate specialists, property managers, real estate investors, and home staging services
Beauty & Personal Care
Hair salons, barbershops, day spas, med spas, aestheticians, lash and brow studios, and personal care providers
Education & Creators
Educational consultants, tutoring services, schools, course creators, thought leaders, authors, speakers, podcasters, and online educators
Creative Services & Events
Photographers, videographers (lifestyle and wedding), event planners, and creative professionals
Local Retail & Hospitality
Boutique shops, specialty retail, restaurants, cafes, bakeries, and local hospitality businesses
Fitness, Sports & Recreation
Personal training studios, yoga and Pilates studios, martial arts schools, dance studios, sports facilities, golf courses, country clubs, and wellness-focused fitness businesses
If your industry isn't listed but you're a small business ready to invest in strategic branding, reach out. We work with good humans building businesses across sectors.
Who This Is For
You're a great fit if:
✓ You're launching a serious business with growth ambitions
✓ You have industry experience and credibility (even if your business is new)
✓ You want to compete with established players from day one
✓ You're ready to invest approximately $20K to launch right
✓ You value professionalism and strategic thinking
✓ You don't want to rebrand in 2 years because you cut corners now
This isn't for you if:
✗ You're testing an idea and not ready to commit
✗ You're looking for the cheapest option
✗ This is a side project or hobby
✗ You're not ready to invest in your business
You'll be satisfied. Guaranteed.
If you're not, we keep working until you are. We've maintained 100% client satisfaction, and we intend to keep it that way.
Services & Capabilities
Strategy & Research
Brand strategy & positioning
Competitive market analysis
Target audience research
Brand messaging frameworks
Customer persona development
Design & Identity
Logo design & refinement
Visual identity systems
Brand style guides
Color palette development
Typography systems
Copywriting
Website copywriting
Brand messaging
Marketing copy
Service descriptions
Case study writing
Web Design & Development
Squarespace website design
Custom web development
Responsive mobile design
UX/UI design
SEO optimization
Photography
Curated premium stock photography
Professional photography & headshots
Director of photography services
Brand photography art direction
On-location photography
Product & service photography
Video Production
Cinematic brand & marketing videos
Corporate video production
Drone & aerial footage
Event production & coverage
Video editing & post-production
Licensed stock video curation
Marketing Collateral
Business card design
Letterhead & stationery
Presentation deck templates
Marketing materials
Branded templates
Support & Launch
Brand launch strategy
Implementation support
Post-launch assistance
Team training
See some of the work that's made Current Creative a trusted partner for small businesses ready to compete.
Building Trust for a $40K+ Tuition Virtual School
From "Just Another Online School" to a Premium, Accredited Choice for Families
Building Community Before Opening Day
From Coming Soon to a Recognized, Full-Service Veterinary Practice
Elevating Local Businesses Through Cinematic Storytelling
15+ Years of Production Expertise—From Brand Films to Live Event Production
Common Questions
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The investment is approximately $20,000 based on 80 hours of work. After our discovery call, I'll create a custom proposal based on your specific needs. Some businesses need a bit more, some need a bit less. I don't give you things you don't need.
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Ideally, 3-4 months before your planned launch. This gives us 8 weeks for the brand work plus time for you to handle other launch activities.
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That's what the 2-week strategy phase is for. We'll figure it out together based on your goals and market.
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Your brand style guide is flexible enough to accommodate evolution. We're building a professional foundation, not boxing you in.
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You should have clarity on your target market, service/product offering, and pricing. We can discuss this in the discovery call.
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We can discuss additional pages in your custom proposal. Most new businesses find 6 pages (Home, About, Services, Portfolio/Work, Contact, plus 1 additional) sufficient to start.
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Yes, I work with clients nationally and internationally. Everything is handled remotely. That said, if you prefer to have in-person worksessions or need on-location support, I happily travel as needed.
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Yes, check out my case studies and video work reel.