The Current Brand System™
Premium branding for business owners ready to compete seriously.
You've built a real business. Your brand hasn't caught up. You're losing deals to polished competitors, undercharging because your positioning doesn't support premium pricing, and leaving money on the table.
8 weeks. One partner. Complete strategic repositioning and execution.
Strategy → Identity → Copywriting → Website → Collateral
Investment: Approximately $20,000
What You Get in 8 Weeks
Weeks 1-2: Brand Strategy (20 hours)
Clear positioning that differentiates you from competitors. Refined target audience definition. Messaging framework that justifies premium pricing. Competitive analysis and market positioning. Strategic roadmap for growth.
What You Get:
Brand strategy document (15-20 pages)
Positioning statement and messaging framework
Competitive analysis report
Target audience profiles
Strategic recommendations roadmap
20 hours of research and strategy development including:
📊 Customer & Market Intelligence (Established businesses)
5-10 customer interviews
Customer surveys
Customer journey mapping
Existing data audit
🔍 Competitive & Market Analysis
5-8 competitor website audits
Market positioning analysis
Category evolution research
Trend identification
📈 Strategic Development
Positioning framework
Messaging architecture
Strategic recommendations
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What You Do:
Participate in a 90-minute strategy session with stakeholders
Provide access to existing brand materials, customer data, and analytics (if applicable)
Share customer contact info for interviews (if established business)
Answer follow-up questions throughout the process
What We Do:
Customer & Market Research (Established businesses only)
Conduct 5-10 customer interviews across different segments
Survey broader customer base to validate patterns
Mine reviews and testimonials to understand how customers describe you vs. how you describe yourself
Analyze customer journey to identify friction points and messaging gaps
Study retention and churn data to understand what drives loyalty
Map decision factors: why customers chose you and why they stay
Brand Audit & Assessment (Established businesses only)
Review all existing brand materials (website, marketing, sales materials, social media)
Audit current messaging for consistency and effectiveness
Analyze website analytics to understand what's working
Review customer data to identify patterns in your best customers
Assess current brand perception vs. intended positioning
Identify brand equity worth preserving vs. what needs to change
Competitive Intelligence (All businesses)
Audit 5-8 competitor websites and marketing materials
Mystery shop competitors to experience their sales process
Study their content marketing, social media, and thought leadership
Create competitive positioning map showing market opportunities
Identify white space where your positioning can dominate
Market & Industry Analysis (All businesses)
Research category evolution and where it's headed
Identify emerging trends affecting customer decision-making
Analyze pricing and positioning strategies across the competitive landscape
Study aspirational brands (companies ahead of you doing this well)
Understand new category entrants and disruptive forces
Assess how customer expectations are evolving
Internal Discovery (All businesses)
Interview key stakeholders about vision, strengths, and growth challenges
Understand internal perception vs. external reality
Review sales process to identify where messaging breaks down or accelerates deals
Analyze which services/products drive the most value and margin
Understand team capacity and what you can realistically deliver on
Identify what absolutely can't change vs. what's negotiable
Strategic Synthesis & Deliverables (All businesses)
Develop brand positioning statement that differentiates you clearly
Create messaging architecture (primary messages, proof points, supporting narratives)
Define target audience profiles based on data, not assumptions
Build brand voice and personality guidelines
Document strategic recommendations for offerings and expansion
(For established businesses) Provide transition plan for evolution without losing customers
Create internal alignment document so your team can communicate the strategy
You Get:
Brand strategy document (15-20 pages)
Positioning statement and messaging framework
Competitive analysis report
Target audience profiles with decision factors
Strategic recommendations roadmap
Internal alignment document for your team
Start with the brand assessment to diagnose what's holding your brand back, then book a discovery call to explore how we can fix it.
Weeks 3-4: Visual Identity System (20 hours)
Complete logo system, color palette, and typography. For new businesses, we build from scratch. For established businesses, we preserve what customers recognize while modernizing everything else. Comprehensive brand guidelines and application examples across all touchpoints.
What You Get:
Logo files (EPS, PNG, JPG)
Brand guidelines document
Color palette with specifications (RGB, CMYK, HEX, Pantone)
Typography system with font files and licensing information
Visual identity applications mockups
20 hours of design development including:
🎨 Identity Assessment & Exploration
Audit of current identity, if applicable
2-3 direction concepts (moodboards tied to brand strategy)
Design exploration tied to positioning
✏️ Identity Development
Logo system (new design or refinement)
Complete color palette
Typography system
Brand equity preservation (for established businesses)
📐 System Building
Comprehensive brand guidelines
Application mockups across touchpoints
Transition recommendation (for established businesses)
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What You Do:
For New Businesses:
Review 2-3 design direction concepts (moodboards)
Provide feedback and request revisions
Approve final identity system
For Established Businesses (includes everything above, plus):
Provide all existing brand assets and usage examples
Share feedback on current identity (what's working, what's not, what customers recognize)
Approve evolution level and transition plan
What We Do:
Identity Assessment (Established businesses only)
Assess existing logo, colors, typography, and design elements
Identify brand equity worth preserving (what customers recognize and value)
Evaluate visual consistency across all current applications
Analyze competitor visual landscape to ensure differentiation
Document what's working vs. what needs to change
Test current identity against modern design standards and accessibility requirements
Strategic Design Exploration (All businesses)
Develop 2-3 design directions (moodboards) tied directly to brand strategy
Present each direction with strategic rationale for positioning
(For established businesses) Recommend evolution level based on brand equity, market position, and competitive landscape
(For established businesses) Balance "feeling new" with "staying recognizable" to existing customers
Logo System Development (All businesses)
Create complete logo system (new design or evolved version)
(For established businesses) Preserve recognizable elements if valuable (color, shape, concept)
Develop logo variations for different applications (horizontal, stacked, icon-only)
Create logo lockups for tagline or co-branding scenarios
Test across all sizes and applications (favicon to billboard)
Provide comprehensive logo files (vector, PNG, white/black/color versions)
(For established businesses) Document logo evolution story for internal and external communication
Color System Development (All businesses)
Design complete color palette with strategic reasoning tied to brand positioning
(For established businesses) Maintain recognizable brand colors if they have equity
Define color psychology and how palette supports positioning
Test color accessibility and WCAG compliance
Create extended palette for digital, print, and environmental applications
Document when and how to use each color
(For established businesses) Provide transition guidance if colors are changing significantly
Typography System (All businesses)
Select typefaces that support brand positioning and personality
(For established businesses) Evaluate current typefaces for effectiveness and potential refinement
Ensure web and print compatibility
Provide font licensing and implementation details
Document typography specifications and pairing rules
Define hierarchy for all brand communications
Brand Guidelines & System Building (All businesses)
Document logo usage rules with clear dos and don'ts
Develop photography style guidelines
Provide color specifications across all formats (RGB, CMYK, HEX, Pantone)
Typography specifications with hierarchy and usage rules
Application examples across business cards, letterhead, social media, website, signage, vehicles
Incorrect usage examples to prevent mistakes
(For established businesses) Transition recommendation for phasing out old identity elements
You Get:
Logo files (EPS, PNG, JPG)
Brand guidelines document
Color palette with specifications (RGB, CMYK, HEX, Pantone)
Typography system with font files and licensing information
Visual identity application examples
(For established businesses) Brand evolution story and transition plan
Start with the brand assessment to diagnose what's holding your brand back, then book a discovery call to explore how we can fix it.
Week 5: Strategic Copywriting (10 hours)
Homepage and core page copy that converts. Service descriptions focused on outcomes and value. SEO-optimized content. Clear, strategic calls-to-action throughout.
What You Get:
Complete website copy (homepage, about, services, contact, and 2-3 additional pages)
SEO-optimized page titles and meta descriptions
Strategic CTAs throughout
Brand voice guidelines for future content
10 hours of strategic copywriting including:
✍️ Conversion Copywriting
Homepage and core pages
Benefit-focused messaging
Strategic CTAs
Value prop clarification
🔍 SEO Optimization
Page titles and meta descriptions
Search-friendly structure
🎯 Voice Consistency
Brand voice application
Messaging hierarchy
Objection handling
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What You Do:
For New Businesses:
Share service/product information and positioning from strategy phase
Identify key differentiators and value propositions
Review draft copy and provide feedback
Approve final copy before website launch
For Established Businesses (includes everything above, plus):
Provide existing website copy and any materials you want to preserve
Share what's changed since original site launch (offerings, positioning, market)
Identify what customers currently respond to in your messaging
What We Do:
Content Audit & Strategy (Established businesses only)
Review existing website copy for effectiveness and brand alignment
Analyze what's working (high-performing pages, effective CTAs)
Identify gaps, inconsistencies, and outdated messaging
Research current customer language and how it's evolved
Identify services that have been evolved, added, or sunset
Map updated content to customer journey stages
Content Structure & Planning
Plan content architecture based on brand strategy
Map content to customer journey stages
Identify key conversion points and CTA placement
Structure messaging hierarchy across all pages
(For established businesses) Plan transition from old messaging to new
Homepage Copywriting
Write hero section that communicates positioning within 3 seconds
Develop value proposition that differentiates you from competitors
Create benefit statements addressing customer pain points
Write clear CTAs guiding visitors to high-value actions
Address "why should I choose you?" head-on
(For established businesses) Frame messaging as evolution, not reinvention
Service/Product Page Copywriting
Write headlines addressing specific customer needs and outcomes
Develop benefit-focused copy showing ROI and transformation
Address objections (price, complexity, time, risk)
Create comparison content if you have tiers or packages
Write service-specific CTAs that move prospects forward
Incorporate proof points (case studies, results, testimonials)
(For established businesses) Clarify any services evolved, added, or sunset
About Page Copywriting
Tell your story in a way that builds credibility and connection
Position you as the obvious choice for your target customer
Highlight what makes you different from competitors
Showcase expertise and experience
Address "why should I trust you?" with concrete proof
Connect your story to customer benefit
(For established businesses) Frame growth and evolution as strength, not change
Additional Pages (As needed for all businesses)
Case studies or portfolio pages showcasing results
Resources or blog page (if applicable)
FAQ page addressing common questions or objections
Contact page optimized for conversion
Any pages supporting strategic positioning
SEO Optimization
Write page titles to match current search intent
Create meta descriptions to improve click-through rates
Structure content with proper heading hierarchy
Naturally incorporate keywords without sacrificing readability
Write image alt text for accessibility and SEO
(For established businesses) Update existing pages to maintain rankings
Conversion Optimization
Place CTAs strategically based on page purpose and user journey
Write CTAs that are specific and action-oriented
Address objections before visitors think of them
Create appropriate urgency (honest, not manipulative)
Ensure messaging consistency from first touch → landing page → CTA
Guide visitors naturally toward high-value actions
You Get:
Complete website copy (homepage, about, services, contact, and 2-3 additional pages)
SEO-optimized page titles and meta descriptions
Strategic CTAs throughout
Brand voice guidelines for future content
(For established businesses) Messaging transition guidance
Start with the brand assessment to diagnose what's holding your brand back, then book a discovery call to explore how we can fix it.
Weeks 6-7: Website Development (20 hours)
Custom website. Mobile-first, conversion-focused design. Fast-loading, professionally designed. You own it with no ongoing fees to us.
What You Get:
Live, fully functional website
Mobile-optimized responsive design
Admin access and training documentation
Google Analytics setup
SEO foundation (site structure, XML sitemap, page speed optimization)
20 hours of design and development including:
🖼️ Website Design & Development
Strategic architecture mapping
Custom website development
Content migration
SEO preservation
Mobile optimization
Form integration and functionality
🚀 Launch & Support
Testing across devices
Launch strategy
30 days post-launch support
Team training
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What You Do:
For New Businesses:
Review website architecture for structure and flow
Provide content, images, and any functionality requirements
Review staging site and test all functionality
Approve final website before launch
For Established Businesses (includes everything above, plus):
Provide existing website access and analytics data
Share what's changed since original site launch
Identify what content/pages to preserve vs. update vs. sunset
What We Do:
Current Website Audit (Established businesses only)
Analyze existing site performance (traffic, conversions, bounce rates, top pages)
Identify what's working and should be preserved
Document technical issues (page speed, mobile problems, broken links)
Review content inventory and identify what to migrate, update, or sunset
Analyze user behavior data to inform new site structure
Document existing SEO rankings and backlinks to preserve
Create SEO preservation plan (301 redirects, URL structure, meta data)
Planning & Architecture
Design intuitive navigation that reflects service structure
Plan functionality requirements (forms, booking, e-commerce, CRM integration)
Create strategic site architecture for optimal user experience
(For established businesses) Plan content migration strategy
Map user journeys from landing to conversion
Design mobile-first experience (where most traffic is)
Plan strategic calls-to-action throughout the site
User Experience (UX) Design
Design intuitive navigation and site structure
Create mobile-first responsive layouts
Design strategic CTAs throughout the site
Design for accessibility and inclusivity (WCAG standards)
Optimize user flow from entry to conversion
(For established businesses) Preserve familiar navigation patterns where valuable
Visual Design
Apply brand identity to create modern page templates
Design homepage that immediately communicates positioning and value
Create service/product pages that build trust and overcome objections
Design about page that showcases credibility
Design case study or portfolio templates (if applicable)
Create contact/quote request pages optimized for conversion
Design responsive mobile versions of every page
Website Development
Build custom website on maintainable platform
Implement fully responsive design across all devices
Optimize all images for fast loading without quality loss
Set up forms with spam protection and proper routing
Integrate with existing systems (CRM, scheduling, payment processing, email marketing)
Implement technical SEO (site structure, XML sitemap, page speed)
Set up or migrate Google Analytics with proper goal tracking
Implement schema markup for enhanced search results
Ensure WCAG accessibility compliance
Content Migration (Established businesses only)
Migrate valuable existing content with updated formatting
Set up 301 redirects to preserve SEO equity
Update or rewrite migrated content as needed
Preserve high-performing blog posts or resources
Ensure all internal links work correctly
Migrate and optimize images
Testing & Quality Assurance
Test website across all major browsers (Chrome, Safari, Firefox, Edge)
Test mobile experience on actual devices
Verify all forms, integrations, and functionality
Check page load speeds and optimize
(For established businesses) Test all 301 redirects
Verify analytics tracking and goal setup
Proofread all content
Check SEO implementation (titles, meta, schema)
Test accessibility compliance
Launch Preparation
Create comprehensive pre-launch checklist
Plan DNS and hosting transition (if changing hosts)
Schedule launch timing to minimize disruption
Prepare rollback plan if issues arise
Set up monitoring for post-launch issues
(For established businesses) Recommend launch announcement strategy to existing customers
Team Training
Train your team on website updates and content management
Create documentation for common tasks
Document any custom functionality or integrations
Provide guidelines for maintaining brand consistency
Train on analytics and how to interpret data
You Get:
Live, fully functional website
Mobile-optimized responsive design
Admin access and training documentation
Google Analytics setup with goal tracking
SEO foundation (site structure, XML sitemap, page speed optimization)
(For established businesses) 301 redirects and SEO preservation plan
Start with the brand assessment to diagnose what's holding your brand back, then book a discovery call to explore how we can fix it.
Week 8: Launch & Collateral (10 hours)
Strategic launch plan. Business cards (up to 3 team members). Letterhead and email signatures. Presentation deck template. $800+ in curated stock photography/video. 30-day post-launch email support.
What You Get:
Business card designs (print-ready files for up to 3 team members)
Letterhead template (digital and print-ready)
Email signature templates
Branded presentation deck (Google Slides template)
Curated stock photo/video library ($800+ value)
Launch strategy recommendations
30-day post-launch email support
Included in final week:
🚀 Website Launch
Final approvals
Go-live
Launch announcement recommendations
DNS Propogation Monitoring
📋 Collateral Design
Brand-consistent design
Print-ready and digital files
✅ Final Support
30-day post-launch email support
Training on updates
Final Asset delivery
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What You Do:
For All Businesses:
Review final staging site and request any last adjustments
Provide final approval to launch
Provide any specific requirements (business card info, presentation content requirements)
Review collateral designs and request revisions (1 round included)
Approve final materials
What We Do:
Final Website Review & Launch
Make any final requested adjustments from staging site review
Complete final cross-browser and device testing
Verify all forms, links, and functionality one last time
Set up Google Analytics and conversion tracking
Prepare launch checklist (DNS settings, redirects if applicable)
Launch website and monitor for first 24-48 hours
Verify everything works correctly in live environment
Launch Announcement Strategy
Recommend launch announcement messaging and timing
Provide launch checklist (update Google My Business, social profiles, email signatures, etc.)
Plan soft launch vs. grand opening approach based on your business
(For established businesses) Frame messaging as evolution and growth, not complete reinvention
Business Cards
Design included for up to 3 team members
Include all necessary contact information with proper hierarchy
Create QR code linking to your website or contact page (if desired)
Provide print-ready files with bleeds, crop marks, and color specifications
Recommend print vendors and paper stocks
Create digital version for virtual business cards
Presentation Deck
Design template in Google Slides
Create various slide layouts (title slide, agenda/overview, section dividers, content layouts)
Design thank you/contact slide
Make all elements editable so you can customize content
Provide usage guidelines for maintaining brand consistency
Letterhead
Design print letterhead with proper margins and spacing
Create digital letterhead template in Google Docs
Ensure brand consistency across both formats
Email Signature
Design email signature with clickable links
Create templates for all team members
Provide installation instructions for various email platforms and devices
Premium Visual Assets
Curate $800+ library of stock photography aligned with brand
Select stock video assets that match brand aesthetic
Organize and deliver all visual assets with usage guidelines
Ensure all assets are properly licensed for commercial use
Final Delivery & Support
Organize all files in clearly labeled folders (logos, brand guidelines, website assets, collateral)
Provide file naming conventions and organization system
Train you (or your team) on how to make website updates
Provide documentation for common website tasks
30 days of email support for questions, troubleshooting, or minor adjustments
Follow-up check-in at 2 weeks to ensure everything is working smoothly
You Get:
Business card designs (print-ready files for up to 3 team members)
Letterhead template (digital and print-ready)
Email signature templates
Branded presentation deck (Google Slides template)
Curated stock photo/video library ($800+ value)
Launch strategy recommendations
30-day post-launch email support
Complete brand asset library with all source files and organized file structure
Start with the brand assessment to diagnose what's holding your brand back, then book a discovery call to explore how we can fix it.
Investment Details
Approximately $20,000 for the complete Current Brand System™
Approximately 80 hours of work, including specialists from our network, $800+ in curated stock assets, 30 days post-launch support, and priority access for future projects.
Custom Photo/Video Shoots: If you want a professional on-location photo or video shoot, we'll create a custom proposal with production costs and travel. This is separate from the $20K base investment.
Payment plans available.
After our discovery call, you'll get a custom proposal based on your specific needs.
The ROI: Most clients doing $500K-$2M annually recoup their investment within 6-12 months through better positioning and premium pricing. This is 1-4% of revenue—a strategic investment that repositions you to capture the market you're already competing in.
Industries We Work With
Professional Services
Law firms, attorneys, accountants, CPAs, financial advisors, wealth management firms, business consultants, marketing consultants, technology consultants, cybersecurity consultants, HR consultants, operations specialists, engineers, architects, executive search firms, recruiters, and staffing agencies
Health & Wellness
Therapists, counselors, chiropractors, wellness coaches, holistic practitioners, functional medicine providers, and integrative health centers
Medical, Dental & Veterinary
Medical practices, pediatricians, dental offices, orthodontists, plastic surgeons, cosmetic surgery practices, med spas, aesthetic medicine, veterinary clinics, and specialty healthcare providers
Coaching & Transformation
Business coaches, executive coaches, life coaches, mindset coaches, career coaches, health coaches, creative coaches, speaking coaches, leadership development, and dog trainers.
Home Services & Design
HVAC, plumbing, electrical, landscaping, lawn care, landscape architects, cleaning services, general contractors, custom home builders, luxury builders, renovation specialists, interior designers, home organizers, and property maintenance companies
Real Estate & Property
Real estate agents, brokers, commercial real estate firms, luxury real estate specialists, property managers, real estate investors, and home staging services
Beauty & Personal Care
Hair salons, barbershops, day spas, med spas, aestheticians, lash and brow studios, and personal care providers
Education & Creators
Educational consultants, tutoring services, schools, course creators, thought leaders, authors, speakers, podcasters, and online educators
Creative Services & Events
Photographers, videographers (lifestyle and wedding), event planners, and creative professionals
Local Retail & Hospitality
Boutique shops, specialty retail, restaurants, cafes, bakeries, and local hospitality businesses
Fitness, Sports & Recreation
Personal training studios, yoga and Pilates studios, martial arts schools, dance studios, sports facilities, golf courses, country clubs, and wellness-focused fitness businesses
If your industry isn't listed but you're a small or medium-sized business ready to invest in strategic branding, reach out. We work with good humans building businesses across sectors.
100% satisfaction guaranteed.
Plus 30 days post-launch support and a partner you can return to anytime.
Services & Capabilities
Strategy & Research
Brand strategy & positioning
Competitive market analysis
Target audience research
Brand messaging frameworks
Customer persona development
Design & Identity
Logo design & refinement
Visual identity systems
Brand style guides
Color palette development
Typography systems
Copywriting
Website copywriting
Brand messaging
Marketing copy
Service descriptions
Case study writing
Web Design & Development
Squarespace website design
Custom web development
Responsive mobile design
UX/UI design
SEO optimization
Photography
Curated premium stock photography
Professional photography & headshots
Director of photography services
Brand photography art direction
On-location photography
Product & service photography
Video Production
Cinematic brand & marketing videos
Corporate video production
Drone & aerial footage
Event production & coverage
Video editing & post-production
Licensed stock video curation
Marketing Collateral
Business card design
Letterhead & stationery
Presentation deck templates
Marketing materials
Branded templates
Support & Launch
Brand launch strategy
Implementation support
Post-launch assistance
Team training
See some of the work that's made Current Creative a trusted partner for small & medium-sized businesses ready to compete.
Building Trust for a $40K+ Tuition Virtual School
From "Just Another Online School" to a Premium, Accredited Choice for Families
Building Community Before Opening Day
From Coming Soon to a Recognized, Full-Service Veterinary Practice
Elevating Local Businesses Through Cinematic Storytelling
15+ Years of Production Expertise—From Brand Films to Live Event Production
Common Questions
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The investment is approximately $20,000 based on 80 hours of work. After our discovery call, I'll create a custom proposal based on your specific needs. Some businesses need a bit more, some need a bit less. I don't give you things you don't need.
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That's what the 2-week strategy phase is for. We'll work through positioning together based on your goals and market opportunities.
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Not if it's done right. We'll develop a launch strategy that frames this as evolution and growth, which customers respond well to.
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Absolutely. We build on what's working. If your logo has equity, we refine it. If certain colors are working, we elevate and expand them.
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No. We implement proper redirects and maintain your SEO foundation. Your rankings stay intact (or likely - vastly improve).
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We can discuss additional pages in your custom proposal. Most businesses find 6 pages sufficient, but we'll customize based on your needs.
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Yes, I work with clients nationally and internationally. Everything is handled remotely. That said, if you prefer to have in-person worksessions or need on-location support, I happily travel as needed.
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Yes, check out my case studies and video work reel.