Elevate your brand presence to match your ambitions.
Strategy, design, copywriting, and a complete website, delivered in eight weeks by one strategic partner who understands small business.
Not ready yet? Take the Brand Assessment to see where your brand stands and what you need to compete.
Whether you’ve been in business for 20 years or 20 minutes, you're competing with bigger, more established brands.
Today's customers are discerning. They judge you in three seconds.
If your brand doesn't immediately signal quality, credibility, and professionalism, they move on–before you get the chance to prove yourself.
You could:
Keep working with a DIY brand (and keep losing deals)
Cobble together freelancers (and hope it comes together)
Wait until you "have time" (while competitors pull ahead)
Or you could fix this now and start competing at the level you deserve.
How does your brand really stack up? Take the brand assessment →
Which describes you?
You're an established business
Your expertise has grown, but your brand hasn't. You're losing deals to competitors who simply look more polished—even when you deliver better results.
You're launching an ambitious new venture
Customers expect you to look established from day one. There's no startup pass—you need to compete immediately.
The Current Brand System™
A complete strategic brand system designed for small businesses ready to compete with bigger players.
This isn't piecemeal. It's not a logo here, a website there. It's everything working together: strategy, design, copywriting, website - to position you for premium growth.
What you get in 8 weeks:
✓ Strategic Foundation Built to Last: Clear positioning, differentiated messaging, and competitive strategy. You'll know exactly who you serve, what makes you different, and how to talk about it. A brand strategy you'll reference for years.
✓ Visual Identity That Commands Respect: Logo system, colors, and typography that signal you're a serious business worth serious money. Professional, credible, established, from day one or from the brand refresh forward.
✓ Website Copy That Converts: Messaging crafted to move browsers toward buyers. Every headline, every service description, every call-to-action strategically written to turn visitors into customers.
✓ A Website Built to Win Business: Custom-designed on Squarespace so it's beautiful, functional, and you can maintain it yourself. Mobile-responsive, strategically structured, professionally executed. A site that makes leads reach out.
✓ Collateral That Reinforces Your Brand: Choose 2: business cards, letterhead, or presentation deck. All designed to the same premium standard as your website. Every touchpoint consistent and professional.
✓ Premium Visual Assets Worth $800+: Curated stock photography and video strategically selected for your brand. Professional imagery that elevates your entire presence across every platform.
For existing businesses: We refine and modernize your brand while preserving what your customers recognize. Evolution, not revolution.
For new businesses: You launch with a brand that looks established from day one. No DIY placeholder that you'll outgrow in two years.
The result? You compete at a premium level with a brand that matches your ambition.
Our Work
Building Trust for a $40K+ Tuition Virtual School
From "Just Another Online School" to a Premium, Accredited Choice for Families
Built for small businesses who want to compete seriously.
Complete, Cohesive System
You're not coordinating five different vendors and hoping it comes together. Strategy + design + copywriting + website + collateral, all orchestrated by one partner who sees the full picture.
Everything works together to position you for growth.
Strategic Foundation First
Most designers jump to logos. We start with strategy, understanding your market, your customers, and your competitive position. Every design decision supports where you're going, not just where you've been.
Whether you're evolving an existing brand or building from scratch, strategy comes first.
Personal Attention You Won't Get Elsewhere
We take 3 clients at a time. Not 30. You get my full attention and strategic thinking, not lost in a big agency machine or dealing with disorganized freelancers.
Speed Without Compromise
8 weeks from strategy to launch. My producer background means obsessive organization and guaranteed deadlines.
You're not waiting 4-6 months while the market moves on.
Is this right for you?
You're a great fit if:
✓ You're an existing business and your brand doesn't match the business you've built
✓ You're launching a new venture with ambition, and want to compete from day one
✓ You're ready to invest ~$20K in comprehensive branding: strategy, identity, messaging, and web development
✓ You want to compete with bigger, more established players
✓ You know your brand is holding you back or you're launching and want to look credible from day one
✓ You value strategic thinking, not just design execution
This isn't for you if:
✗ You're looking for the cheapest option (there are freelancers for that)
✗ You're not willing to be candid in discovery sessions
✗ You need something in 2 weeks (quality takes time)
✗ You just want a logo or just want a website (piecemeal doesn't work)
Our Work
Building Community Before Opening Day
From Coming Soon to a Recognized, Full-Service Veterinary Practice
The Producer Who Builds Brands That Work
I'm Jake Durrett, and I'm a producer. A systems thinker who gets things done.
I spent 15 years leading digital projects, working with global brands and small businesses alike. My favorite projects were always the smaller ones: working directly with a sharp business owner and their core team—businesses with real expertise who needed strategic branding but couldn't access it.
My producer background means I see the whole picture. I speak designer, developer, strategist, and client, so I can dig into what you're actually trying to accomplish, map the solution, and orchestrate everything to make it happen.
I understand small business. I know the constraints, the ambitions, the reality of competing with limited resources.
When you work with me, you get one strategic partner who orchestrates complete brand systems. I don't just make things look good. I build brands that make your business work better.
You'll be satisfied. Guaranteed.
If you're not, we keep working until you are. We've maintained 100% client satisfaction, and we intend to keep it that way.
Our Work
Elevating Local Startups to Global Brands Through Cinematic Storytelling
15+ Years of Production Expertise—From Brand Films to Live Event Production
Common Questions
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I understand budget constraints. Here are your options:
Wait until you're ready. The Current Brand System™ is designed for businesses at a stage where they can invest strategically. If you're not there yet, that's okay. Focus on building revenue and come back when $20K feels like an investment, not a burden.
Explore more budget-friendly options. DIY tools and freelancers can get you functional for less. They won't give you strategic depth, but they can hold you over until you're ready for premium positioning.
Payment plans are available. If the total investment is the only barrier, we can discuss spreading payments over the project timeline.
The bottom line: I want you to invest when you're ready, financially and mentally. When that time comes, reach out.
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vs. Big Agencies:
Big agencies are built for big companies. You'll pay $50K-$100K+ for resources and capabilities that far exceed what a small business needs. You're also competing with their Fortune 500 clients for attention, which means you might get handed off to junior staff while senior strategists focus on bigger accounts.
My services are tailored specifically for small businesses. You get senior-level strategic thinking without paying for the bloat. And you're not client #47. You're my focus. That's a very different experience.
vs. Freelancers:
Freelancers typically specialize in one area: design OR development OR copywriting. You'll pay less per person, but you'll need to hire multiple people and coordinate them yourself. That means you become the project manager, hoping everything comes together cohesively (it usually doesn't).
You're also competing with their day job, other clients, and varying levels of organization. Some are excellent. Many are disorganized, miss deadlines, or deliver piecemeal work that doesn't connect.
What makes me different:
I'm a producer, which means obsessive organization and systems thinking. I orchestrate strategy, design, copywriting, and development as one complete system. You get one strategic partner who sees the whole picture, not multiple vendors hoping it works out.
For 8 weeks, you're all I'm thinking about. You get producer-level precision, Fortune 500 methodology, and personal attention, built specifically for small businesses ready to compete.
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Absolutely. For existing businesses, we refine and modernize rather than start from scratch.
Your current customers recognize your brand. Even if your logo isn't perfect, it has equity. We don't want to confuse customers.
During discovery, we'll assess your audience and how much change they can tolerate. Then we strategically refine your logo, cleaning up dated elements, modernizing execution, creating a complete system, while preserving recognition.
The goal: Your customers think "Oh, they upgraded" not "Wait, who is this?"
Evolution, not revolution.
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No. Professional doesn't mean corporate.
If you're warm and approachable, we'll make you look warm and approachable, just elevated. If you're direct and no-nonsense, we'll reflect that. If you're creative and unconventional, we'll lean into it.
This is why we spend 2 weeks on strategy. Part of discovery is understanding who you are, how you talk, and who your customers are. We define your brand personality together, then bring it to life.
Some clients need to feel corporate because their industry demands it. Others need to feel personal and human because that's their advantage.
The goal isn't a template. It's an elevated, professional version of who you actually are.
You, but competing at the next level.
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Absolutely. I work with clients nationwide: Houston, San Francisco, New York, Minneapolis, and everywhere in between.
The entire process happens virtually: Zoom calls, email, phone. Location doesn't matter. That said, if you prefer to have in-person worksessions with you or your team, I can make that happen too.
Need photo or video production? I happily travel for shoots and can prepare a custom quote with travel and production costs included.
I'm based in Michigan, but my clients are all over the country.